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Contracted Solutions

This document provides an overview of the Salesforce solutions contracted by AANP to support its operations. These solutions cover a range of functionalities, from marketing and e-commerce to member management and data integration. Each section outlines the key features, use cases, and related Trailhead courses for further learning.

Marketing Cloud​

  • Overview: AANP uses Salesforce Marketing Cloud to manage digital marketing campaigns, including email, SMS, and advertising. The platform supports audience segmentation, email marketing, and SMS messaging for member engagement.
  • Key Features:
    • 500,000 total contacts for marketing.
    • AI-driven tools like Einstein Engagement Scoring and Recommendations to enhance campaign effectiveness.
    • SMS/MMS and Super Messages for mobile outreach (1,000 units each).
  • Further Reading:
  • Related Trailhead Courses:

Commerce Cloud​

  • Overview: Salesforce Commerce Cloud supports AANP’s online transactions and e-commerce initiatives, covering up to $80M GMV. This helps AANP manage its online store or member-related purchases with seamless integration across platforms. Our consulting group, I2C, says we have access to both B2C and B2B Commerce Cloud.
  • Further Reading:
  • Related Trailhead Courses:

Sales & Service Cloud​

MuleSoft​

Data Cloud (Provisioning)​

  • Overview: AANP has access to Salesforce’s free tier of Data Cloud Provisioning. This helps store and manage large sets of data, including member information. Data Cloud provides limited segmentation and activation functionality but can be expanded with additional credits. This tier is fairly limited and any overages will be charged extra. More research is needed to determine if this free tier is anything more than an extended trial. The expectation is that we get hooked with a small amount of data and then want to keep adding, which will cost extra.
  • Further Reading:
  • Related Trailhead Courses:

Experience Cloud​

  • Overview: Experience Cloud is used to build member portals, websites, and online communities. AANP can use it to create a member portal for engaging with the organization, accessing resources, or managing their accounts.
  • Further Reading:
  • Related Trailhead Courses:

Lightning Platform​

  • Overview: The Salesforce Lightning Platform is the foundation for building custom apps and automations within Salesforce. It allows AANP to create tailored apps and workflows that align with specific business needs, leveraging tools like Flow, Apex, and Lightning Components.
  • Further Reading:
  • Related Trailhead Courses: